RateHighway PROJECT APOGEE
RH / APO / 001 · CAR RENTAL
Earth rising above a cratered lunar horizon, photographed from Apollo 8.

A RateHighway research initiative · Code name DeepRevenue · Car rental revenue management

A moonshot for car rental revenue management.

We already run the world's leading car rental revenue management system. This laboratory is for what comes next.

Enter the lab

Meet RateHighway ↗

AS08-14-2383 · Earthrise Apollo 8 · 24 Dec 1968 · Photograph: William Anders / NASA. Public domain.

Research question 003 · Demand context

Notes from the Lab

Two Saturdays. Same utilization. Different decisions.

Seventy percent booked can mean very different things: steady corporate demand, a leisure surge, cancellations before an event, or a competitor price change. The percentage is the same. The business conditions are not.

What could change if a revenue system understood the reasons behind the percentage?

Explore the questions →
Aerial view of Launch Complex 39 as Apollo 10 moves toward Pad B.
S69-27916 · Launch Complex 39Apollo 10 to Pad B, 11 March 1969. NASA. Public domain.

Built on the work already underway

The next question comes from years of experience.

RateHighway has spent more than two decades helping rental operators collect market evidence, apply their strategy, and act on pricing decisions.

That experience matters here. PROJECT APOGEE starts with the details car rental revenue managers use every day: location, vehicle class, utilization, length of rent, one-way rentals, sales channels, operating rules, and human judgment.

PROJECT APOGEE builds on the work behind RateMonitor Elite and investigates questions beyond the scope of a normal product release.

Apollo gives the site its atmosphere: careful preparation, connected systems, and difficult questions. RateHighway’s experience gives the work its substance.

Discovered in the laboratory · Issue 09

The mission has physical artifacts.

Clothing, tools, and patches are part of the PROJECT APOGEE identity. The complete collection of ten items is available in the Commissary.

  1. Gold merrow Apogee patch: Earth on a gold ellipse, HIGH POINT at the far tick, official RateHighway mark at six o'clock.

    Issue 09

    Apogee patch

    Gold embroidered border. Earth on a gold ellipse, HIGH POINT at the far mark, and the official RateHighway mark at the bottom (the six o’clock position). A patch for the program, worn like a crew mission patch.

    4 in · merrowed gold · APO-009

    Available by request

    Request issue

Open the commissary

One artifact is shown here. Open the Commissary to see all ten items.